Design system
The Heritage Minimalism system: crisp white, matte black, sapphire, emerald, oxblood and brushed gold, with contrast checks behind the Zaituni review build.
Palette
Crisp white is the field. Matte black carries the structure. Sapphire, emerald and oxblood are the saturated heritage accents; brushed gold is the only CTA metal. Faint geometric watermarks sit behind content, never over it. Gold on white is used for rules, large display and ornament only; body text uses matte black, muted or bronze.
Primary text, header, footer
Page background
Warm neutral surface
Deep saturated blue accent
Sapphire hover / generation 2 CTA
Deep green accent
Deep red accent, italic display
Brushed metallic CTA / rules
Metal highlights on black
Metallic text-safe accent
Secondary metal / secure badges
Contrast
| Pair | Measured | WCAG |
|---|---|---|
| Matte black on white | 19.66:1 | AAA |
| Sapphire on white | 14.55:1 | AAA |
| Emerald on white | 12.51:1 | AAA |
| Oxblood on white | 15.28:1 | AAA |
| Muted on white | 6.85:1 | AA |
| Bronze on white | 4.94:1 | AA |
| Gold on black | 6.17:1 | AA |
| Gold light on black | 9.85:1 | AAA |
| Gold on white | 3.18:1 | Large/decorative only |
Measured with the WCAG relative-luminance formula. Rose and brass are used for large text or decorative detail only; rose-deep and brass-deep are the text-safe steps.
Type
Bodoni Moda
High-contrast display serif for headlines, product names and editorial quotes. Weights 400–600.
Manrope
Precise technical sans for navigation, prices, measurements, forms and long copy. Weights 300–800. Body measure 65–75 characters.
Components
Rules
- One primary action per view; brushed gold fills the CTA with matte-black text.
- Sapphire, emerald and oxblood are section accents, never three competing CTAs.
- No gradients on text, no glass decoration, no fake urgency.
- 44px minimum touch targets; focus ring in gold.
- Plain outer packaging, 7-day first exchange and honest fit notes are part of the design, not marketing copy.